The Owner

Hello! I’m Amy and I founded Pure Emporium in 2013. Pure Emporium is now a multi-award-winning Beauty Salon in Hereford, specialising in skin and laser, as well as a range of beauty treatments alongside our lovely hair salon - Pure Emporium Hair.

I trained as a Beauty Therapist at Champneys International Beauty College and over the years I have gained a wealth of knowledge within the industry. I would describe myself as a cheerful, bubbly and down-to-earth person and believe this is incorporated into my style of management.

I am so proud to offer a welcoming, modern, and tranquil venue, where we can provide a truly relaxing experience for all. Our close team of beauty therapists, receptionists and hair stylists are highly trained and work to exceptional standards - ensuring the highest quality treatments and services. Pure Emporium also offers free off-street parking, enabling our clients to experience unlimited time out.

It would be our pleasure to welcome you to Pure Emporium, where the team can assist you with all beauty, skincare and hair needs.

Amy x

Managing Director & Beauty Therapist

“Hi! I’m Amy, the Owner and Director of both Pure Emporium and Pure Emporium Hair salon. I’m also a Beauty Therapist and carry a huge passion for making you feel good. Being able to offer a venue where you can experience total relaxation is an upmost pleasure. I believe each and every client is completely individual and endeavour to tailor every treatment to specific needs. I look forward to welcoming you to Pure Emporium where you can truly relax and unwind in the company of my fantastic team - each of us will take complete care of you, offering treatments and services to the highest of standards.”

“Hi, I’m Megan, Manager at Pure Emporium. I have been in the beauty industry since 2015. During my time at Pure Emporium, I've been promoted from a Beauty Therapist to Salon Manager and I absolutely love what I do. Within my manager role, I complete a variety of tasks behind the scenes. I also carry out treatments too! I am passionate about making clients feel relaxed and good about themselves, which is why I find my job so rewarding. I particularly love doing laser and facials treatments. There is always a bubbly and friendly atmosphere at work and I enjoy meeting new clients as well as treating my wonderful existing clients too. Can’t wait to see you!”

“Hi, I’m Meg S, Beauty Therapist at Pure Emporium. Working at Pure Emporium was actually my first “in-salon” job, before then, I spent my time doing treatments on my friends and family. I love making people feel good and feel pampered. Since working in the salon, I have trained in so many new treatments. I can now offer so much more! From Laser, Waxing, Facials, Massage and Nails, I love it all. Come in and see me. - I love a good chat and I can make a great brew too. See you soon!”

“Hi, I’m Caitlin, a Beauty Therapist at Pure Emporium. I’ve been in the beauty industry since 2019. I’ve always loved all things beauty. Whether it’s the pampering, relaxation or transformations. I love it all. My favourite thing about my job is meeting so many different people everyday! Each day in the salon is different, new and exciting, as I offer a range of different treatments. From intimate waxing, LVL’s, facials, massage or nails. There’s nothing that I dislike. As long as my client leaves with a smile on their face, I’m happy. I look forward to seeing you at Pure Emporium soon!”